How big data will affect marketing

There are many buzz terms floating around at this moment in time; The Internet of Things, virtual reality, wearable tech and last but not least big data, or should I say, BIG DATA.
So what is big data? Is it just another buzzword or is it something that is going to change our lives?

What is big data
There […]

How nature inspires innovation

Choose your bread wisely

Choice is great, but too much choice causes procrastination, pondering, and ultimately, delay. Obversely, too little choice evokes interest deficiency and can make the customer buy their daily loaf elsewhere.There are many types of customers with different tastes, moods, cultures and money to spend, and it’s important to work out what the market wants and […]

Google Plus – Why? How?

Google Plus is a social channel that often scares a lot of companies. It can be difficult to find out how to use it, and this means that it often gets ignored. My advice is, don’t fear it. Use it! I will explain why and how.

As can be seen in this statistic from January 2015, […]