UKDK2 has four core principles based on using IT, focussing on identity and brand, providing information in interesting ways, and incorporating innovation whenever possible.

This gave us the idea of marking our messages with the following four hashtags:

• #IT
• #Identity
• #Innovation
• #Information

UKDK2 aims to take creative ideas, map them in a structured way, provide clear strategies, and ultimately turn them into innovative solutions.

The thread of our messages can be found by typing our core and underlying hashtag in search engines, and that hashtag is ‘#InnovatingCreativity‘[/three_fifth]

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